This episode we’re doing a Tim Hortons SWOT Analysis. First, a quick overview of what is a SWOT and what SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. Then we carefully examine the Tim Hortons brand in each of these categories. This is great case study for both students and seasoned marketers alike.

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Attribution

Title: New Tim Hortons ad encourages people to put booze in their coffee: The Beaverton
Author: The Beaverton
License: Creative Commons Attribution license (reuse allowed)
Link:

Title: Tim Hortons Demo V.O. by Philip La Vere
Author: La Vere
License: Creative Commons Attribution license (reuse allowed)
Link:

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