Welcome to the Marketing Analytics Case Study Course built by Silvertone Analytics. This course will help you learn all about marketing analytics, help understand the business principles of marketing and will also help you create a killer analytics portfolio.

Check out the course here:
Enter the promocode “LAUNCH” to get 50% off.

In this course you will learn the basics of marketing analytics. This includes the business acumen (how the business works) and how to identify the main KPIs. You’ll also be leveraging Tableau Public as the data visualization tool to help you uncover insights hidden in the dimensions of each KPI.

Through this course you’ll receive an overview of the fundamentals of Tableau. You’ll be creating visualizations and combining them into interactive dashboards. These dashboards are the infrastructure that decision makers in a business can use to uncover insights and make better, data-informed decisions.

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