The Kellogg Company is committed to fighting hunger in communities across the country and around the world. But, simply doing good isn’t enough. Truly break though campaigns must provide a way for consumers to join the cause. So, in 2018, Kellogg launched an online food drive with Amazon that raised awareness of food security issues and activated their audiences to pitch in and help!

Learn more in this interactive case study about how cause marketing not only drives the feels, but drives the sales too.

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